Reply to Trader Joe's sells fake olive oil

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]NP here:  so it's fake because it's olive oil mixed with another oil like soybean?[/quote]

No. Its fake because it says its extra virgin (from the first pressing, with the most intense flavor) and it actually includes oil from less flavorful later pressings of the olives.

Someone misunderstood that (or deliberately lied about it) and its gone viral. [/quote]

No, it's fake because of a variety of reasons, one of the most prevalent being mixed with other oils.  Read the article!![/quote]

The article almost entirely discusses mislabelling the source and quality of product that is still entirely olive oil.  There are only two sentences that discuss the potential risk of other oils being added but it does not provide any stats or actual evidence of such occurrences.

Also, that article is terribly written.  The entire thing is clearly a marketing piece for the author's book and is a jumbled mess.[/quote]

Yup.  Its painful trying to read this mess

I did read this - 
[quote]Real Extra Virgin is the world’s healthiest widely used fat, and in a rarity among foods, was approved by the FDA to bear specific health claims on its labels - an arduous process akin to certifying a new drug. [/quote]

Which seems to be confusing the benefits of olive oil in general, with real extra virgin.

Yup, it seems the health benefits are associated with olive oil in general. The Forbes author seems to be confused, or dishonest.

I can't find one  article showing scientifically that extra virgin is healthier. I can see claims of other artificial processes used in regular olive oil (but that is not demonstrated for the mislabeled oils in the Forbes article) and nothing in terms of studies showing these processes have led to the regular olive oils not having all the benefits that extra virgin does.

There does seem to be an industry of writers pushing extra virgin, but I can find no science to back them up.
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