Reply to DD bullied for wearing off-brand clothes.

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[quote=Anonymous][quote=Anonymous]We ran into this exact same issue around 6-7th grade with dc being bullied for non brand clothes and shoes. I hate the idea of paying for stupid brand name labels.

One day I had decided that my kids self esteem and happiness was more important.  I went to Tysons Mall and bought label shirts and pants for him. He was so happy. Then we spent $110 on a pair of label sneakers that he wanted. That was the most I had ever paid for any shoes.

I have to say it changed his life - at least at school. The bullying stopped and he made more friends. He was a much happier kid and he had better self esteem If I had to do it again, I would have done it sooner. Junior high is brutal and the effects of bullying can last a lifetime. It was worth every penny to me, even though I think the high priced labels are a rip off.  It was money well spent in this case just to relieve the bullying.[/quote]

I haven't read all the response, but I once heard a mom on the radio describe the name brands an important piece of "armor" for kids in MS.  Sadly, fitting in is sooo important to kids this age and that need is rooted in normal child-development.  This helped me see the brand obsessions as more than a materialistic grab.  I don't suggest you should spend more than you can afford or fully embrace the idea that "image matters" but recognize that this is about fitting in with your peers and being one of "the herd." [/quote]

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