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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Based on our experience with our first child, we are ruling out a handful of matches for my son that we think would be great for him but aren't known to give merit. Jeff Selingo has an excellent list of what he calls Buyers & Sellers that is very helpful as a guide in figuring this out:

https://jeffselingo.com/which-colleges-are-really-buyers-and-which-are-sellers/[/quote]

I am missing something and am hoping someone can help me understand.  When I check out this website, I see that for say University of Richmond that it is a buyer and that households with incomes 110K+ spend about $40.  How do you know what is merit aid vs financial aid?  We will not qualify for financial aid so are trying to focus on schools that provide merit aid. How does one understand if the institutional aid is financial or merit?  Is there something in the Common Data set?  Is there some other website that has compiled state schools with merit aid and the requirements?  Or does each person just research this info themselves?  I don't mean to sound as dense as I think I am - I think somehow though I'm not doing this research correctly.[/quote]

When you have a buyer, you also have to consider what they are buying.  They buy students who will pay 40K like it's a steal, and who will tell similarly situated families about the deal they got.  Should more of those students begin to apply, the coupon will be phased out.  So with these schools, you want to be at a HS they are actively targeting, which will be privates and publics in wealthy zip codes.  People love to talk about how merit is used to buy high test scores and achievement, but much more common it's used to buy word of mouth a the right school, or country club.[/quote]

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