Reply to Lively/Baldoni Lawsuit Part 2

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[quote=Anonymous][quote=Anonymous][quote]You also have to remember lively was having a bit of a bad run marketing Betty buzz b/c she had also made fun of Kate Middleton while promoting the brand[/quote]

And yet that, which is more recent and involving a much bigger celebrity than Flaa, didn't make much of a dent. I'd certainly never heard about it but I did hear about the little bump video even though I don't generally follow celebrity news. To me that screams inorganic, especially if there are texts where they flag that for Jed and the big spike in views occurs immediately thereafter. I don't know if that's going to be enough causation for the jury. It's complicated by the fact that all the stuff they were "boosting" appears to have been truthful material, so at that point is the negative sentiment because the behavior was bad or because it was boosted, and to what extent did the boosting cause damages, etc. It's hard to quantify so it will be hard for her to get damages, but for me this example actually reinforces that this stuff was pumped out by Wayfarer around the premiere.[/quote]

Actually Kate gate was just weeks before  the iewum premiere. What makes you think it didn’t make a dent? Common sense would suggest there was a cumulative effect. If you’re Kroger, you’re now dealing with two lively scandals in a matter of weeks revolving around a new brand that’s not established and relationships that are not established. No wonder they pumped the brakes.[/quote]

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