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[quote=Anonymous]DP. Among other things, I found this interesting in the article: NPR managers were disappointed last fall when a report showed that Blacks and Hispanics were 11% and 16%, respectively, of their audience. This needle hadn't moved despite the North Star efforts.

But in the 2020 Census, Blacks were 12.4% and 18.7% of the overall US population (https://www.census.gov/library/stories/2021/08/improved-race-ethnicity-measures-reveal-united-states-population-much-more-multiracial.html). That's certainly higher, but not much higher, than their share of NPR's audience.

So what is NPR's strategy here?

Do they think diversifying coverage is simply the right thing to do? I'd agree generally, but when does it become overshooting in terms of providing diversity in povs, or in political povs?

Is this effort aimed at moving the needle in nonwhite audience by about 4 percentage points? Or do they want to overshoot that?

Or, given the indisputable fact that the nonwhite population is growing rapidly, is NPR's strategy to get ahead of the curve? [/quote]

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