Reply to What’s wrong with William & Mary?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Yield rate of below 25 percent from prosperous, ambitious, and very smart arlington county,virginia. Yield rate of over 55 percent for the Univ. of Virginia from same county.  Trend lines not looking good for William and mary.'s popularity, right?
 [/quote]

Not really.  Trend lines for both are generally down over time.  That is the case for most schools because kids are applying to more and more schools and they can only choose one.  UVA in-state yield has declined from 68% in 2004 to 58% in 2018.  OOS has gone from 38% to 24% over the same period.  W&M in-state yield rate has gone from 48% to 35% in the same period.  OOS has gone from 30% to 22%.

Historically, these schools have had very similar stats, but as you can see UVA has higher yield.  My mathematical take on that would be that UVA is much larger, so if they are drawing from an overlapping pool, UVA will need to get a bit more than 7 out of 10 and W&M a bit less than 3 out of 10 to have similar stats.  I do think UVA seems to be a bit hotter right now, but these things tend to change over time.  They can even change quite quickly at individual schools where the kids influence each other in their selections.  [/quote]

W&M is also more expensive so that has to have a big impact on yield when students are debating their options.  And, students drawn to the W&M environment are probably comparing offers from SLACs that are providing significant merit aid.  If W&M could lower their price to match the other VA public schools, they'd probably see some yield improvement but I guess it's not concerning them enough right now to do that.[/quote]

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