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[quote=Anonymous][quote=Anonymous][quote=Anonymous]To be honest, as a small business owner, I think you're using Living Social wrong (or perhaps it's not a good marketing strategy for your business). Regardless of how you'd like things to work, the reality is that people buying those deals often don't read the fine print (in no small part because the sites aren't really good about highlighting the terms). So when you create a deal, it needs to be really straightforward and easy for a customer to use. After all, while from your perspective it's a great deal for them, from their perspective they're taking a risk by paying in advance for a service from an unknown vendor. It sounds like the deal you're offering may have too many conditions and complications for a good Living Social deal, and the consequence is that some people will get anxious/angry/agitated when they feel like they're being ripped off.[/quote]

OP here. I'm not using it wrong. Our terms are very straightforward (strict guidelines does not make things more complicated).

For ex: Our deal has VERY clear service area restrictions. It never fails that customers outside of our service area will buy the voucher and then get pissed when they can't use it.

Customers should ALWAYS call a company to get all of the details BEFORE buying. Oftentimes, they do the reverse. [/quote]

And my point is that regardless of what you believe customers *should* do, you *know* they will do the opposite, and good business strategy is to work with the prospective customer base you have, not the one you wish you had. Yes, there are some things that you can't really do anything about (like a reasonable service area restriction; if you're a house cleaning company based out of Fairfax, it's not reasonable for someone to expect you to drive to Richmond), but if the terms start getting too complex as to when you can schedule what kind of service, you may be making the deal far too complicated for a good Living Social deal. That doesn't mean you need to create a different deal, but it does mean that you may be right to be leaning toward eliminating Living Social as a marketing avenue for your business. From your original post, it sounded like the deal wasn't sufficiently straightforward or easy to use, but perhaps the desire for anonymity forced you to make things sound more opaque than they actually are. [/quote]

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