Reply to Why do Women spend less on fashion as they age?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]"Lose their looks"? Where? In the checkout line at whole foods? At the bus stop?

I haven't "lost my looks." I still have a face, and people still look at it.

I think there is a huge market gap for well-made well-fitting clothes for diverse body types and a diverse customer age base. I think the clothing industry has a marketing failure. They've spent so much time on making fashion something you are supposed to do to "fix" yourself, and using an aspirational model of marketing, that they've missed a huge chunk of market share.[/quote]

Exactly. I haven't lost my looks. At 50, I'm the same size and weight I was 38, and when I look in the mirror I'm quite satisfied with the way I look. When I walk into the store, I'm quite dissatisfied with what I see on the racks. So, no thanks. I look good enough in the 10-year-old trousers and 8-year-old cashmere sweater I wore yesterday, topped with my 20-year-old trench coat. (I did have on newish booties.) (BTW, is spring ever coming back?)[/quote]

Just wanted to clarify: It's not that I don't think I look 50--I'm sure I do. I'm definitely look older than I did at 38. But I'm no more dissatisfied when I look in the mirror at 50 than I was at 38. I still feel the same way about my looks, which is quite good. I'm not beautiful or anything, but I think I am pleasant looking and attractive. I thought that at 38, I think it at 50. So one can't blame my growing lack of interest in fashion on the way I feel about my looks.[/quote]

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