Reply to If your DC goes to a Big 3 do you feel pressure about them getting into a "good" school?

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[quote=Anonymous]Good point re Duke and Brown.  Duke made a major push into the mid-Atlantic market in the '80s, riding on the crest of enthusiasm for the Blue Devils as college b-ball media coverage took off at the same time.  And, Brown really transformed itself in the mid-late '70s and into the '80s.  What had been a hard-drinking school for New England preppies in a dull and depressed mill town became a haven for boho-chic preppies from NYC and LA.

It's interesting that some of the southern schools are now following Duke's northward strategy and trying to attract more students from this area -- e.g., Tulane, W&L,  Davidson, and Sewanee.

You have to remember that just as there are very minor differences among the many qualified applicants to these schools, there are also very minor differences in the quality of education that the schools offer -- despite what US News wants you to believe.  This means that marketing and branding play an increasingly important role in the admissions game as schools try to distinguish themselves and gain market share.     [/quote]

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