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[quote=Anonymous][quote=Anonymous][quote=Anonymous]What has amazon touched that they haven't ruined? And why would you still support such a company?

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What exactly has Amazon ruined? Whole Foods is way better now than before they had it, when it was known as “whole paychecks”[/quote]

You touched onto something I think most people don't realize and that is Amazon did change Whole Foods but it also made Whole Foods more accessible. It was more upmarket and more expensive pre-Amazon. It used to carry a whole range of premium specialist grocery items and you could buy Vahlrona chocolates that you couldn't find in any other supermarket. What Amazon did was to restrategize Whole Foods towards what I'd term working UMC audience rather than genuine luxury, capitalizing on excellent produce supply chains, affordable 365 labels, good seafood, and reducing the "premium" offerings to a smaller range where they also have strong supplier relationships and can bring good prices for consumers. You may no longer have eight different types of artisanal cheddar but you'd have three and one will be very good for the price, making it a good buy. Much of what Whole Foods sells as their regular brands is also found at standard supermarkets as their premium offerings, but Whole Foods is 1) no more expensive, 2) often slightly cheaper, and 3) frequently has Prime discount sales. And if you are armed with the 5% cash back Amazon Prime visa credit card, you get another 5% back on top of any existing prime discount. From the perspective of an UMC family who's willing to pay a premium for better food, Whole Foods is an excellent deal. [/quote]

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