Reply to Yield Management 2026: The Most Absurd Non-Admits

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Just for kicks, please list the basic stats (or whatever else you want) of schools that your kid should have statistically gotten into but didn't.

I'll start:

School: Syracuse
GPA: 3.81 unweighted (DC private)
SAT:  1510[/quote]

I’d reject this kid too. Why would they be applying to Syracuse??
[/quote]

They spent the time and money to apply. Assume they want to go there.[/quote]

The money for many is trivial. The time, also.  A few tweaks of an essay.  For a school like Syracuse, when you get to the 18th college on your common app and you have a couple of free ones to go, why not just apply?  Silly, but AO's know this game.

The strong but not T15 private colleges have to play this game, too.  You don't think the AO's at BC, Wake, USC, Northeastern, BU, Tufts, Emory, etc. can't sniff out who is really interested in the school from someone like the OP? [b]They track pixels on your email, time spent on their portal, engagement with webinairs, history of your high school, visits, SAT bands who have been accepted before, etc.. They have an entire software system set up to analyze demonstrated interest and likelihood of attending- and it is only getting more sophisticated.[/b]

When you get to the next tier below- GWU, Miami, Syracuse, TCU, SMU, Santa Clara they usually can't be (and aren't) that picky.  In OPs case, the AO in charge of the file sounds like they should get a bonus.[/quote]

Can you say more about this? What do you mean they track pixels? How can they tell about time spent on their website?[/quote]
NP. Slate (by Technolutions) is the application review platform used by most college admission offices. It includes an entire page where the admissions officer, if they choose, can see when you clicked on the college website and what page over a long period of time. It is all tracked. Same for clicks of links in emails. There are interesting youtube training videos on Slate that show this.

More importantly, all the data ends up in the enrollment management consultant's mathematical model, along with numerous other pieces of data like parent education, employment, etc. Test scores or lack thereof, along with financial-related scores, also predict yield.

I don't know if this part is true, but it would be unsurprising if the click tracking fed data about number of times you run the NPCs, look at scholarship and financial aid pages, etc., in their estimate of whether you are seeking aid at a need-blind school. They have all that data. It's just a question of whether and how they use it.

High stats students are less likely to yield at a lower-ranked school. Enrollment management consultants should be able to figure out how many high stats applicants to yield one, in theory, but apparently they either aren't very good at it, or the desire to yield such students is overridden by the pressure to keep the acceptance rate down. Schools that are lower-ranked that commonly offer merit discounts have very, very, very detailed algorithms to help them offer just the right amount while maximizing yield within their budget. It is not a stretch to guess that high stats students would require larger merit discounts to yield.[/quote]

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