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Reply to "Do you like getting gift cards from family members?"
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[quote=Anonymous]There have been various studies and estimates about the dead weight loss of gift giving (usually in the billions) because the recipient typically values the gift less than the cost of the gift. This makes sense for many adult recipients, as if they valued it at 100% or higher they would have purchased the item for themselves. This played out for me one year where I thought someone (young adult) might appreciate a particular gift, but wanted to give them the option based on their valuation of the gift. So I gave cash along with a printout of the gift. When they pocketed the cash without even discussing the gift item, I knew I made the right move. All this circling back to: if I were to want to give an adult a gift card, I would actually give them cash with some sort of note about how "I thought it could be used for XYZ" but without actually forcing them to use it at that store.[/quote]
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