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[quote=Anonymous][quote=Anonymous]My college daughter thinks beer is for boomers and she nearly dry heaves when she smells it on anyone's breath. When I was in college 30 years ago, all the boys had beer breath!

I don't think zoomers will ever have the taste for beer like older generations. Craft beer was an older millennial and gen X trend. Macro cheep beers (Miller, Bud, Corona, Modelo, Coors) are marketed towards low class white, blacks and Hispanic sports fans.

Michelob Ultra is the only beer that might have an "in" with young-ish upper middle class drinkers because they blow a boat load of cash marketing it as such.

Bud Light is dead. Modelo Especial is the best selling beer in the U.S. right now not because of white gen Z, but because there are 80+ million Hispanics in the U.S. to sell it to. You can tell beer sales are struggling because the macros are on sale everywhere, selling for less than bottled water and soda.[/quote]

That wall of text and you only talked about the mass produced adjunct beers, that really aren't even real beer in the strictest sense.

So called craft-beer market is booming still. Over 10,000 breweries in the US alone. [/quote]

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