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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]As someone who launched a bunch of them, it never had a shot. The model was never set to work and the entire leadership team has turned over, multiple times in some cases. When the first store opened in Woodland Hills, there were vendors on the floor crying the night before because they realized how poorly they’d done their jobs. We donated hundreds of pallets of food to homeless shelters because no one knew how to order. We had to go to other retailers to buy Coke to put it on the shelves. They’ve been a disaster from the get go.[/quote]

So why do you think Amazon doesn't care about its Fresh stores?

[/quote]
They do and they’re taken steps to improve them but that’s a long road. They froze expansion for sole time and began experimenting with changes to the format, brought in new leadership, are hiring tons of people for it etc. It wss just a disaster at the start.[/quote]

I see. Thanks. If you still work there or keep contacts there, please alert them to the disaster that is Chevy Chase Amazon Fresh. It's too cold, physically and psychologically. The floors are grey concrete and really off-putting. The store is very dark and the lighting manages to be harsh without being adequate. The poor workers are no doubt feeling the vibe and some of them are not very competent. None of them are happy. The few times I went there, I had the feeling I was in some extralegal industrial zone looking for low-grade contraband. And I LOVE Amazon, the online experience!

It's so weird, because despite being owned by the same company, shopping at Whole Foods seems so warm and inviting, and Amazon Fresh just didn't get the memo at all about marketing 101 and how to make customers feel at ease. The AF managers should takes notes from Whole Foods, and other inviting supermarkets, regarding temperature, color scheme, materials used on floorings, ceilings, shelvings, the type and amount of lights to make it look natural, the set-up (like in non-food stores, most people have a certain preferred route in and out of the store). No doubt they've been to Asia and shopped at really pleasant and welcoming grocery stores in Tokyo and Seoul, where the lighting and ambience makes everything look delicious. They're not reinventing the wheel here!

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I left Amazon quite some time ago but sadly the issues with flooring and lighting were raised back in 2021. They also completely changed the manor model in a negative way and well you see the impact of that.[/quote]

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