Reply to What happened to Boden?

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[quote=Anonymous]I like Boden still.   I don’t get the flowy floral stuff and I felt like the 60s style color block stuff was getting old.  I feel like they are better made than the Banana Republjc stuff but have a lot of wash and wear business professional stuff.  I am definitely a mummy mid level person!  I just want comfortable clothes I can wear to work that I don’t have to dry clean.  Also I like that they actually sell flattering colors instead of the awful neutrals that so many American companies sell (where a shirt comes in ivory, taupe, griege and maybe, I just want to cry.)  What I got from them in the last year is — a high quality t shirt in a pretty color that I can wear with jeans or under a blazer for work; a Breton shirt that I wear a lot on weekends; and a very flattering jersey shirt dress that I can wear of work or for casual social outings—it looks great with boots and a suede jacket.  My daughter just got a blazer from them in ponte to wear to a work type thing where it was not worth buying a $500 blazer from someplace like Theory.

I really appreciate the niche they fill in the market.  I like Hobbes too but it’s a higher price point and not as much wash and wear easy.  I do miss some of the old Boden standards like the jersey knit button down which was so easy to wear, and that machine washable shell that they made in a zillion colors and patterns that looked like silk — that was perfect under suits and didn’t wrinkle in a suit case.  [/quote]

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