Reply to Can't Understand Jeep's Popularity

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[quote=Anonymous]I’m thinking this thread is really focused on the specific popularity of the Jeep Wrangler, rather than the other Jeep offerings, because when some says “Jeep” the reflexive thought is to picture a Wrangler, rather than their other sort of typical-SUV looking offerings.

With that in mind, Wranglers have always been fascinating in the way they cut across all sorts of cultural and SES lines. They’re popular with people from groups that literally have nothing else in common with each other but an affection for the Wrangler. JFK Jr drove a Wrangler, as did Bill Clinton and George W Bush and Ronald Reagan, who all owned various CJ-series Jeeps, which were the forerunner of the Wrangler. Also, lots of celebs and athletes and entertainers. And lots of ordinary people, from college professors and stock brokers to coal miners and military personnel. They’re a universal, ubiquitous vehicle that is attainable by almost anyone. And regardless of whether they’re owned by someone wealthy or someone poor, the experience of owning one, driving one and being in one is the exact same.  It may in fact be the ONLY shared experience between an otherwise totally different lifestyle.

All these different types of people all seem to like the Wrangler. Even if you don’t understand that popularity, it’s foolish to dismiss it just because you don’t.

There’s a there, there. And you should devote some time into wondering about why.

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