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[quote=Anonymous]I’m small and athletic, and definitely not rail thin. I find super skinny models are pretty useful for guessing how clothes will look on me. The super skinny model is essentially a “neutral” for the clothes, so the clothes don’t bunch, tug or stretch anywhere. I can look at it on a super skinny model and think, okay I’m six inches shorter so this dress will hit at my knee instead of being a super skinny, and I have athletic thighs so assume that these pants will be tight on my legs, etc etc. it’s really easy to extrapolate if you know your own body. And all skinny models have basically the same body - tall and lean, no curves, super skinny legs, very small breasts.

When models get larger, this becomes a fruitless exercise, because first, the clothes get all stretched out and bunched up, and second, as people get larger, they have more varied bodies - some size 16 are short and flabby while others have super small waists and big butts and others are just straight up athletic. Putting clothes on those models is meaningless for anyone not their size because it’s near impossible to guess how it will fit on a different body shape. I don’t think I’ve ever bought clothes where the model is larger, because it’s too much of a gamble.

My favorite is when stores show a small model and large model in the same size. I am also totally fine guessing how it will look on me when the model is a true size medium/large - aerie is a good example of this. Like a girl is legitimately in shape and athletic with breasts, but not remotely overweight for her body type.

I have always wondered if stores track the data of whether the plus size models impact online sales. Like if target has one dress being modeled by a skinny model and another by an obese model, they can presumably analyze whether whether one sells more than the other, when they track along all their online offerings and look at overall trends.

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