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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]People don't value buying American anymore.  Unless, like Tesla used to, before Elon wacked out, the product makes other people envious.

People feel clever dumping on the American auto industry instead of appreciating how important it is to our economy, our military security, our technological advancement, supporting the advertising business, big money small businesses (dealerships) in small-town America, etc.

The Cadillac Escalade is very successful with celebrities.  That is probably the coolest model to a large number of consumers at this time.  But DC is actually still more of a sedan market than other places.

A big part of selling luxury is just perceived prestige.  American brands got smoked by the Europeans in the 1990s and haven't recovered.  It's funny to me that some cars that are perceived as luxury here are mass market in Germany...but branding by nature is more emotional than logical.

I'm glad for your kid.  She'll get to enjoy driving something unique.
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American car manufacturing crapped out in the 70s. As the quality dropped so did the prestige.

No one to blame here but Detroit. 
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They went from 90% market share to 47% today. Sad. [/quote]

Yes, because the US helped Europe and Japan rebuild after WW2. And the US participated fully in globalization - offshoring, etc.  And the competition in the auto industry is brutal.  Most investment in R&D flows to consumers instead of profits. Tesla hardly made any money for 10 years. Still not sure if it will survive.

By the way for those who don't follow, Jeep is currently owned by a European company.

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