Reply to I told my friend about the business I’m starting and she crapped all over it

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[quote=Anonymous]I work in small business advocacy and I meet a LOT of entrepreneurs in my industry. I also have a hobby that many women turn into a side hustle and I read their posts about pricing and customers on FB sites dedicated to the hobby.

I will be honest with you, OP, a LOT of small business owners have subject matter expertise  and/or talent, but do not know crap about running a business. A lot of women in my hobby who use it as a side hustle don’t seem to understand the difference between revenue and profit. Many of them value their time at $0/hr and would realize that even at minimum wage, they are technically losing money on their business and would have more income if they just worked at Target or the grocery store. Finally, a lot of entrepreneurs don’t seem to understand their customer base and market well and over estimate the convert rate for advertising or what customers are willing to pay.

If your friend’s unsolicited advice was stuff like “you’re making quilts? My neighbor’s daughter’s teacher sells quilts and she always donated one to the school auction for publicity. Maybe you should do that” then chalk it up to her being well meaning, but off base, and let it go as long as she doesn’t bring it up again.

But also consider that maybe you didn’t think everything through and you are still in the “dreaming” phase - thinking through the what ifs in case you are successful. If she brought up some considerations that you haven’t addressed yet, try to put your defensiveness aside. Someone you talk to 2-3x a week for years cares about you and there might be a grain of truth to her assessment you aren’t ready to hear. [/quote]

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