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Montgomery County Public Schools (MCPS)
Reply to "MCPS is hiring a new agency for its crisis communications"
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[quote=Anonymous]I'm curious about the purpose of the hire. Usually when firms bring in crisis PR firms there's one of two types of situations - a scandal like the CEO was caught embezzling or harassing an employee and they want to rebuild the company brand and disassociate with the crisis or there is a major tragedy where the purpose is the communicate effectively for the mental and physical well-being of the community. Taxpayer money should not be used for personal branding of administrators or for the public to regain trust in particular individuals or the institution so if that's what they are using it for it's worrying.[/quote]
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