Reply to The Marketing from some of these schools is nuts- and totally wasteful

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I agree it's gross and wasteful. My kids is at a magnet school where the kids are bombarded with UChicago marketing materials. In the Bethesda Magazine article, it was reported 55 students at this school applied last year and 0 were admitted. It's often about inflating application numbers, nothing else.[/quote]

Are you suggesting that the folks in marketing who are responsible for encouraging as many students as possible to apply are sending out marketing materials with the intention of getting the maximum number of students to apply?

Is that really some kind of conspiracy?  I mean, how is the college supposed to know you won’t get admitted unless you apply?  Do you expect them just a guess because of the school you go to?

Do you get this mad when stores you don’t shop at send you advertising?[/quote]

It’s well known that U Chicago sends loads of marketing materials to unqualified students and that this increases their number of applications and reduces their acceptance rate.

It’s not an accident.

[/quote]

How, exactly, do they know they are unqualified ?[/quote]

Well, my DD got an 1150 PSAT sophomore year, and the UChicago mail started.  It's been once a week since the beginning of her junior year.  She didn't score any better junior year (extenuating circumstances) and even though she has a 34 ACT and a great GPA, she's not getting in.  She knows this and we laugh about it before we toss the mailing.  It's still at least once a week.  She has no interest in UChic.[/quote]

This does not answer the question.  How does UChicago know your daughter got an 1150?  You know that the names are sold in wide bands and they have no idea who got 1150 and who got 1550, or who will improve their score with a retake.

You also prove the point by mentioning she has the ACT score and grades to qualify.  How does UChicago know she has no interest?  You know the point of the marketing is for kids who have no interest, right?  So you are exactly the household who should get it.

The fact is they don’t know if your kid actually has a chance until they get an application.  Yes that is the point, to get you to apply.  You, however, do have an idea if they have a chance by looking at the data, and of course only you can know if you are interested in attending at all.

So what part of this is sinister, exactly?[/quote]

Again, you will not receive a substantive response to this question.  There is nothing sinister about it.[/quote]

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