Reply to Do all millennials like Taylor Swift?

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Reply to "Do all millennials like Taylor Swift? "

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]She’s a marketing genius - that is 95% of her success.  [/quote]

How is she a marketing genius?  I always hear it so I believe it's true, but I don't pay any attention to her, so I don't get what it is that she is marketing about herself that is so appealing.[/quote]

She is amazing at developing a relationship with her fans and making them feel special, and making them feel their connection to her is special. She also does an amazing job at performing vulnerability, to make the people who listen to her music feel like they are seeing her real self, while also always maintaining actual privacy and distance.

Her fans often feel like they relate to her or are like her, but it’s by design— her music is written to evoke this feeling, specifically.

She understands her fans extremely well and knows how to give them what they want.[/quote]

She doesn't really have a relationship with her fans. Does she know your name? Would she recognize you in Starbucks? Will she babysit for you in an emergency?

How does she make you feel special in practical terms when you're in a football stadium sized crowd? How can 13 year olds relate to her lyrics about relationships when they've never had one?

She does have a magnificent marketing machine I'll admit.

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