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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DS is a hs freshman and must have signed up for some lists, [b]because he's getting marketing material from schools he doesn't have a chance of being admitted to[/b] - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?[/quote]

It's University of Chicago, right? They're relentless and shameless.

He didn't sign up for anything. He probably took the PSATs, and maybe some AP tests, and indicated that he was open to receiving materials. [/quote]

+1 My kid received a handful of beautiful brochures from U Chicago and many, many postcards. He had virtually 0% of being accepted. I think the combination of his indicating openness to receive materials and out zip code made him an easy target.  [/quote]

"Easy Target?"  You mean a college knows a kid is preparing to go to college so they sent him a brochure educating him about the school?  What could you possibly mean by "easy target"?  Who are they supposed to send their brochures to?[/quote]

NO ONE.

They will have enough applicants without advertising. [/quote]

And you get to decide they have "enough applicants"? Why do you get to decide that? That's a ridiculous position.  I suppose McDonalds should stop advertising as they have sold "enough hamburgers".

The larger the number of applicants the better chance they have of building the class they want.  That's it, whether you think they have "enough applicants" or not.

There are dozens of books written by ex-college admissions people.  Read one.  Any one.  Then come back and post here.[/quote]

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