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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DS is a hs freshman and must have signed up for some lists, [b]because he's getting marketing material from schools he doesn't have a chance of being admitted to[/b] - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?[/quote]

It's University of Chicago, right? They're relentless and shameless.

He didn't sign up for anything. He probably took the PSATs, and maybe some AP tests, and indicated that he was open to receiving materials. [/quote]

Yes, University of Chicago in the mail. He's had two other schools that are slightly less selective pop up in Facebook ads (for their pre-admission summer programs, but still - why bother advertising those when your admit rate is less than 20%?)[/quote]

To clarify, obviously the Facebook ads happened because he was surfing their websites. But still, neither of those schools need to advertise. [/quote]

How do you know if they "need to advertise" or not? You don't think they have data about the benefit of advertising on the cohort of applicants?  You think their marketing people don't know what they are doing?

They do, and they advertise because it works for them. It's not nefarious, has nothing to do with your kid specifically, and is just a good and effective business practice.  Nothing more.[/quote]

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