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Reply to "Authors and people in publishing: At what point in book writing do you look for an agent/publisher?"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]For non-fiction, how much does your social media following matter?

It always seems like book deals are handed out left and right to influencers (often for not very good books), but I've heard people with really good book proposals struggle because they don't have tens of thousands of Instagram followers.

Curious how much truth there is to this?[/quote]

It matters a pretty decent amount. I did well enough with self publishing that I was able to get an agent and a book deal after. My self published work has been selling well for years now and I made quite a bit of money. Even with that, publishers were still not impressed because they want that large social media following and I’m unwilling to be that kind of public persona. So basically, you can get a book deal in non fiction without a social media following but it’s an uphill battle.[/quote]

This is what concerns me. I hate social media and doing that public persona thing - but would otherwise be interested in nonfiction. 
[/quote]

Do you have specific credentials or are you an expert in your topic of choice/field? If so, you still may have a chance. An alternative to a large social media presence is starting a mailing list about your topic and building a following that way.[/quote]

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