Reply to Chrissy Teigen still unreformed; cyberbullying and stealing ideas

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I feel like nobody has seen the picture of both boxes because they are nothing alike.

One is green or red on 3 sides and one is white all around.[/quote]

Yes but both feature one white side that has a photograph of hand holding the product on a white background. The boxes are the same shape and size and both feature a similar details about "history of the brand." They both come with a baking utensil inside. They are not identical but a consumer might confuse the two since they are both selling packaged mixes. And that would be a problem for the Caker because they are a much small company with limited distribution. Teigen likely has a much larger reach, and if Teigen's product is sufficiently similar to confuse or "trick" consumers, it could cost the Caker opportunities and real money. This could actually threaten their business.

I think its borderline because the products do appear to different (it's not clear that Teigen's line has any cakes in it, whereas the Caker is exclusively cakes) and have very different price points (the Caker products are very high quality and have speciality ingredients, and a $25 price tag to match). But it's not accurate to say they look "nothing" alike. There is clear overlap, the biggest being the photo presentation.[/quote]

You think people will be tricked even though the box is red or green and CT is white.

You think stores will shelve the cake lady’s boxes facing backwards?

Lol.[/quote]

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