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Reply to "Chrissy Teigen still unreformed; cyberbullying and stealing ideas"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I'm a lawyer and am really unsure of the legal merits of this case. I'd have to look much more closely not only at both packages but also at the universe of packaging in this market sector. Plus I'd want to know if the Caker had registered their packaging as trade dress in the US (which they might not have since they only recently moved to the US). But from a non-legal standpoint, it seems obvious to me that if you want to maintain good working relationships with people, [b]you should disclose to them that you are going to be launching a similar product to theirs before doing a collaboration,[/b] and you should make some effort not to avoid copying their product. I mean, if you don't care about good working relationships, do what you want and hire good lawyers. But while Teigen likely has a strong legal defense here, I also think the problem is that she behaved kind of shadily. Even if it turns out that most of the decisions were made by her team. It's HER team and its her name on the products. I encounter this a lot. The best way to avoid getting sued is by not pissing people off, and you can do that while still pursuing your business objectives. What happens is people get lazy and sloppy, they assume everyone they encounter ice just a tool to be used in pursuing their own goals, and they make dumb mistakes that will cost them in good will and sometimes also in real money. When you see someone who is perpetually the subject of controversy around their personal behavior or business practices, there's usually a reason for that. People who behave ethically and treat others well might get unlucky with the random vicious person who is out to get them or is jealous of their success. But if you are constantly the subject of controversy for your behavior, the problem is you.[/quote] Not sticking up for Teigen because I don't care about her either way. But from it doesen't seem like Teigen intended to launch her own line before their collaboration. Teigen came across the Baker product and she tweeted that she loved it. The baker saw the tweet and says she decided to shoot her shot and suggest a collaboration. She was pleasantly surprised when Teigen agreed. [/quote] That might actually be a mark AGAINST Teigen, because apparently the Caker found out about Teigen's product launch midway through the collab. If Teigen previously had no plans to launch a line of mixes, then was in the midst of a collaboration with people who produce mixes, and then suddenly Teigen is launching a line of mixes with some eerily similar packaging, that's actually a really damning timeline in terms of whether or not Teigen intended to copy the product. It makes it look like Teigen just straight up stole the product idea, right down to trade dress, and decided to launch it under her own brand. Sketchy.[/quote]
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