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Reply to "BMW starts selling heated seat subscriptions - $18 per month"
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[quote=Anonymous]I can order a BMW with heated seats as a $500 option.. under the micro transaction model I have no upfront cost factored into financing and instead can choose to pay for activation during the months needed or opt for a lifetime subscription which presumably will include OTA software updates and tweaks. BMW isn’t claiming to own the hardware but rather giving you a license to its software. [/quote]
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