Reply to Peloton Out of Business?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I think they are just going through some normal/clear growing pains. Also agree that this like, massive expansion during COVID gave them big heads.

But IMO they will continue to grow, where I see the clear potential is the fact that they are regularly adding other languages. First german and now spanish. They will move into more countries and grow that way.

I've had a peloton for a year, I've lost 40 pounds and exercised in a regular way like I never have before in my life. I would pay a lot more to keep it in my house. And if they folded and it became a paperweight tomorrow (which will never happen, because having the equipment in so many households would be a huge lost opportunity in income for whoever bought them if they happen to fold), I wouldn't regret a dime I spent on it. I'm not the only one, the jokes about it being a cult are accurate, because it works for us! If bowflex is still around, peloton will be fine, just not the juggernaut it became when everyone got locked in their houses for a year. [/quote]

I think that's part of the problem.  They haven't made a profit, due to growth.  Which can be fine.  But when they miss their growth estimates, that's not sustainable.

They've reported missing their new user targets and a decline in people logging into the network.

That's not growing pains; that's shrinking pains[/quote]

What’s not “sustainable” is expecting them to have constant massive growth. [b]There’s no reason at all they couldn’t have a very solid business based on the current user base with moderate growth.[/b] [/quote]

They're losing money with their current user base. [/quote]

Subscription income doubled, it's just that marketing costs more than doubled-- they are spending 35% of income on marketing.  They are making a big bet on future growth but the core business is very profitable.[/quote]

How much of that marketing is required for retention or to replace subscriber attrition? [/quote]

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