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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I've never been to B-school, but I'd be surprised if Subaru isn't a case study in branding.

How they cultivated a diehard following while offering cars with below-average reliability, fuel economy, tech, and performance that lags behind competitors, all at an above-average price point is [i]truly[/i] beyond me.[/quote]

Fair points, but Subaru's pricing is quite reasonable. A new Outback starts at $27,000, so low to mid $30s out the door with taxes and fees. Not that high considering the [i]average[/i] new car transaction price is $41,263.

The cult following is a combo of decent new pricing, outdoorsy and liberal community marketing (at a time when outdoor adventuring and sales of other outdoorsy brands is red hot), and the fact that if you live in a climate that gets winter weather, the Outback and Forester are two of the better cheap-ish choices for people who don't want a truck or SUV.

A lot of people care more about a fairly-priced car that does well in all weather conditions and don't care that much about fuel economy, tech, and even reliability.[/quote]

It’s the safety tech of a Volvo at half the price. It’s a no-brainer. They are among the cheapest cars to insure. [/quote]
I just looked at their site and am surprised to see they're still using Eyesight driver assist technology. I thought by now they would have moved on to a system that can't be blinded by fog or glare.[/quote]

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