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College and University Discussion
Reply to "What’s in the water in Chicagoland? (Univ. of Chicago & Northwestern)"
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[quote=Anonymous]I don’t think it’s confidence UChicago lacks. I think the Adm is just eager to rebrand (and expand). And it knows it could be(come) a second-choice school for a bunch of HYPSM-focused kids, some of whom will predictably be shook/chastened/more risk-averse after SCEA doesn’t work out. Rebranding explains media blitz and 2nd choice explains ED II. Both are rational responses to the US’s decentralized market for elite schools. Personally, I’m not keen on either strategy (I valued UofC’s distinctiveness and I think ED II exploits kids’ anxiety) but I can see how they make sense and could be justified. [/quote]
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