Reply to Is Subaru on par/above/below Toyota/Honda as a brand?

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Reply to "Is Subaru on par/above/below Toyota/Honda as a brand?"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Those ads are great. :) I have an Outback and think they're too ubiquitous to have any particular reputation at this point, but that's also a super weird reason not to buy a car.[/quote]

I posted the ad pictures above.  Agree with this 100%.  They were trying to differentiate themselves in the early 2000's and it helped them sell into a specific market.  That doesn't mean everyone driving a Subaru wagon is gay.  As I mentioned, Subaru's are EXTREMELY common in Colorado.  See this Reddit question: https://www.reddit.com/r/Colorado/comments/2adqx9/why_is_every_third_car_i_see_on_the_road_a_subaru/[/quote]

Don't forget Oregon and New Hampshire. Also, I have respect for a car brand that said "screw it, we're going to market directly to gay people!" If that turns you off or emasculates you, that is on you. As far as I can make it, it hasn't hurt resale values either. Subarus seems to do just fine as used car too.

Subarus are a bit of a cult. But hey, cults can be fun.[/quote]

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