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[quote=Anonymous]OP, if there really isn't anything that makes your school special/unusual, you have a tough sell. Our kids are at Burgundy, which we chose partly because of geographical convenience but mostly because it's progressive philosophy was unusual, relative to other Northern VA schools. Strikes me that having something distinct is both a plus and a minus: a plus, since parents will self-select , and a minus, since obviously some people just won't think it's for them. But word of mouth... Do special visits/coffees for parents at local preschools... And I agree, don't just take any old parent volunteers for open houses, pick ones who will represent the school well. I love Burgundy but I swear our parent admissions tour guide almost made me decent the place wasn't for us: she positively oozed money and whiteness, which, for us, was not really very appealing. We wanted diverse, creative, and interesting. Luckily she is not representative.  Another thought: maybe get (the right) parent volunteers to make individual calls to everyone who shows p at open houses, just to say hi and offer to answer any questions? Also, think about incorporating kids into tours and open houses. We visited National Presbyterian, and though we ultimately decided it didn't make geographic sense, one of the things that impressed me about it was that they had sixth graders leading the school tours-- and they seemed like great, polite, smart, kids, the kind I hope my kids will become.

Good luck![/quote]

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