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College and University Discussion
Reply to "Why is the University of Chicago so desperate?"
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[quote=Anonymous]Chicago has wisely used every "trick in the book" to boost their reputation. It has had great academics and first rate graduate programs for a long time. But their students complained about it being "where fun went to die" and many seemed to begrudge their Ivy rejections. Their climb up started with being one of the first to apply "demonstrated interest" to identify the applicants who want to be there. For a while they prioritized prep schoolers to increase their social desirability. And as their applicant pool got stronger, they stopped relying on high stats alone and started being more "holistic." Now that they have reached the upper reaches of selectivity, the mass mailings are one of the remnants of their "social climbing" past. But, it can be justified as a way to boost diversity and reach high achieving students headed to regional colleges who don't considered themselves elite. [/quote]
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