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[quote=Anonymous][quote=Anonymous]You realize she gets a significantly discounted rate for the book for her readers, book rate shipping and the cost packaging is still minimal. Even if she made half of of the 1.7 million that’s a ton of money.

Who else shills as hard as Jen? I know of no one but I have limited influencer exposure. [/quote]

Ooh, math! Yay!

So, $37 per month. Shipping is $4.95, I think that is stated on the website. Does she send paperbacks or hardbacks? I know the individual books she has for sale in her shopify store are paperback, so let's assume that the average book is about $17 with the publisher selling it at 50% of that. So, each individual book costs her about $8.50. So far she's left with about $23.55 per book.

Now, do we think she is writing her own chapter summaries and discussion questions? I haven't read them but I'm going to charitably guess 'yes.' However, she probably still contracts out with someone to do all the work of formatting them and sending them out to all the subscribers. I'm going to make a wild guess of about $2000 per month goes to this person, just based on what we pay web people. So, about 50 cents per book. She also sends out 'surprises' with the books. Who knows? My guess is stickers, bookmarks, magnets, that type of thing. Let's just say about $1.25 per unit cost of whatever the item is...that's fairly basic. So we are down to about $21.80.

Okay, we're also going to roll her marketing and branding people into this. The ones who developed the cute little logo, the ones who make sure she's getting exposure in the right places for her book club, the ones who are designing whatever cute little surprise she sends out with the book. I'm going to estimate about $2000 a month to them too. That might be low, it might be high. (I'm basing it on what I know we pay our marketing agency.) So that's roughly another 50 cents per book. $21.30 left.

Do we think she pays the authors for their video interviews? Dear God, I hope so. Let's tack on $1000, so another .25 per book for that. $21.05 left.

I'm sure I've forgotten things, but we'll go with an even $21 profit per book. That's still $84,000 per month. (We're going to round that down to $80,000 just because I forgot sales taxes which will vary depending on where the books ship, but probably average around 6%...I just don't know 6% of WHAT.)

$84,000 per month is $960,000. Yeah, she's getting taxed on that too but there are probably other epenses reducing a bit. (Not unrelated question...is she claiming her Me Camps as a business expense? It would be iffy, but would we be shocked?)

Sorry for the mathematical interlude.[/quote]

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