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Reply to "Jen Hatmaker"
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[quote=Anonymous][quote=Anonymous] Regarding MLMs…I highly recommend a book called Cultish. It speaks to how companies use language to recruit people and it also talks about influencers. After you read it you’ll begin to notice how Jen will say things like Hello dear ones or Hello loves. That language is intentional and is her way of getting you to think you’re in her inner circle so you’ll buy what she’s selling. [/quote] I just finished reading this and almost mentioned it once or twice because I think it brings a new perspective to why some of her language makes my spidey senses tingle a bit. (Like the branding of her ecourse as 'ME Course.') I also have a friend who is SUPER into an MLM right now and reading her FB posts is like reading pages out of the MLM section in the book.[/quote]
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