Reply to Peloton Holiday ad sparks criticism

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[quote=Anonymous][quote=Anonymous]There was an excellent thread on twitter from a marketing person on why the ad makes us wince. Essentially the ad is written so that the viewer's perspective is the husband's perspective, but it's inconsistent.

First we watch her getting the Peloton (and this is the only time we hear the husband speak), then we watch her making the saddest montage on her iphone about her Peloton journey, but she also looks directly at the camera with pleading eyes when getting on the bike and then at the end she and her husband are looking at the montage on TV and finally she's looking at her husband (us?).
It was a poorly constructed ad.

https://threadreaderapp.com/thread/1202723256408535040.html

All of her work is for us (husband?).[/quote]

To add to this, it’s not the script that’s problematic but the way the commercial was directed.
If she had looked at the Peloton with that worried look instead of the camera it would be interpreted that the Peloton is a difficult challenge.
If the last scene was her husband looking at her adoringly instead of the other way around it wouldn’t be about her trying to please him.

I’m going to guess the commercial was directed by a man.[/quote]

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