Reply to Lively/Baldoni Lawsuit Part 2

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

[/quote]

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo![/quote]

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again. [/quote]

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices  and went with the cut markedly less popular with audiences.   Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment.  That’s what you get when you give in to a celebrity pressure campaign.[/quote]

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.[/quote]

It was a short term gain though. they killed any hope for the sequel and Sony has been embarrassed and damaged by what has come out.

Considering Colleen Hoover’s next film regretting you also did about 100 million based on a less successful book and less known actors, they probably would have been okay with less box office sales plus a sequel plus their reputation intact. [/quote]

Agree. [b]For big companies like Sony, box office hits are a dime a dozen.[/b] The headache that is Blake is clearly not worth it to them, since neither they nor anyone else have offered her another role. They’re over Blake. She’s unhireable. On pause. Hathaway and Eva Mendes time. To use Sony’s own words. [/quote]

The bolded is, uh, laughably false. Here's Ange Giannetti on the box office success of IEWU:

Q Was the opening of the film successful?
A Very.
Q And -- and how did it compare to other movies of the genre?
MR. FREEDMAN: Objection.
THE WITNESS: It was gigantic. 
BY MS. HUDSON: Q Was it a historically successful movie?
MR. FREEDMAN: Objection.
THE WITNESS: Oh, you could say that. I think that's fair. 
BY MS. HUDSON: Q And how much money has It Ends with Us made to date?
A I can't tell you to date. I can tell you to date theatrically. I think it's close to $350 million.
Q And is that a historically large success rate?
A For this size budget and this genre, incredible.[/quote]

Emphasis on “for the genre”. Yes making this kind of money is a dime a dozen for Sony, just not in that genre.[/quote]

It’s hard to know. I just googled Sony’s revenue for 2024 it looks like he was 87 billion. Considering that if the movie made 350 million you have to give half of that to the theaters, that’s about 175 million left over, minus about 60 or 70 million for marketing and budget because the movie did go over budget and the 25 million does not factor in marketing. sony didn’t really didn’t make that much money off it since wayfarer got most of their return. So it was a money maker for Sony but considering they made 87 billion that is kind of a drop in the bucket.

I don’t understand the business model of a lot of these companies….I’m not sure how they’re making that much money. It’s clearly not just movies.[/quote]

Sony is a huge and heavily diversified companies. Movies isn’t even the biggest part of the portfolio. There’s also gaming, tech, and electronics.[/quote]

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