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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I follow an ex-Mormon influencer who said that the Mormon church buys a lot of online ads on her videos, presumably to convert people. She said it wouldn't be surprising if the church has ads on most Mormon tradwife content creators in an effort to drive up recruitment. They do have a multi-billion endowment! [/quote]

It's not shocking to me. It's smart. Like other Christian groups and Islam, Mormonism seeks converts. Can't blame them for being excellent at marketing. [/quote]

I'm ex-LDS and agree although I think the angle is just as much to keep current members in the church. There are a lot of prominent bloggers who started out as faithful LDS and publicly broke up with the church, for example Amber Fillerup Clark of Barefoot Blonde and C Jane Kendrick, sister of NieNie. The church is bleeding out young American members and trying desperately to staunch the flow. This is an easy way that requires less manpower than having their (dwindling) missionary base knock on doors and try to badger inactive members in their early 20s and 30s to come back to church. [/quote]

Idk if these two ladies are really that bad for the church. Amber has a crazy successful brand, and her dh is still LDS. C Jane I have followed forever (since Nienie's crash) and I think she really struggles mentally, for various reasons. Nienie struggles too in other ways. Influencers like the Skallas aren't as appealing as they used to be, and I think people realize it is a facade to some extent. Young people in America are generally less religious, so it's no surprise it'd be harder to retain members.[/quote]

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