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[quote=Anonymous][quote=Anonymous]Business is all about risk management.  If kid truly wants to major in business applying to direct admit schools is an indication that they properly understand risk management.  [/quote]

The schools are being pushed to direct admit because:

1) Students and parents become angry with the university when they can't get into their preferred programs after matriculating.  This creates unneeded stress and ill-will with enrolled students.

2) Business students often don't really care about the exact nature of their liberal arts distribution requirements.  I know this personally because I dropped an undergrad BBA degree to focus only on liberal arts/Economics.  I think business classes can develop many of the same skills as liberal arts classes.  And I agree that business is a solid undergraduate track even at elite schools.  But the business students rarely match the interest pattems of, say, people who go on to humanities PhDs.  They are very interested in prestige jobs and acquiring the exact skills and grades needed to access them.

3) Direct admit helps to manage the amount of applications and channel them properly. This is important in the current era of overwhelming application counts.

I have an MBA from Michigan.  I have watched their BBA program evolve out of an LSA transfer to full direct admit program.  It's been purely a demand and expectations management decision.  Among other reasons, they need to make sure the LSA Economics majors really want to be Economics majors.  There are plenty who do but there were also a lot rolling the dice to transfer to the BBA.

I also watched as Cornell eventually decided to add undergraduate business.  (I also considered Cornell for an MBA.) That was a very deliberate strategic decision and it's consistent with student interest.  Looks very popular.  I think that was a good decision and fits Cornell's "Any Person, Any Study" mantra.

Regarding the AI analysis above, I don't think there's any need to wait for a year of college to make sure that kids are qualified to enter a business undergrad.  There's nothing more special about a business program than engineering, for example.[/quote]

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