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[quote=Anonymous][quote=Anonymous]What's FUD?[/quote] FUD stands for Fear, Uncertainty, Doubt. It's a marketing strategy often used in the tech industry to keep customers of an established company from switching to a young competitor's product. When the young competitor's products are technically superior and cannot be attacked on the merits, the established company will mount a FUD campaign to hold on to its customers. For example, "Do you really want to switch that small company's software? What will happen to your business if that small company goes under in three years?" The classic example is "Nobody ever got fired for choosing IBM equipment." [/quote]
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