Reply to College Football--Big Ten Expansion

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[quote=Anonymous][quote=Anonymous]"People keep conflating athletic departments with football programs. These schools with good football programs allow good paydays to fund all of the programs that operate at a loss. While the athletic programs might run at a deficit, without the cash generated from football it would be worse. All of the schools with profitable athletic departments generally have rabid football or basketball fan bases.

The other question to ask is why athletic departments should need to make a profit? There are real benefits that accrue to a school with successful football and basketball programs, such as alumni donations, national advertising, and making the school more appealing to prospective students."

While I generally agree with your comment, I don't agree with your statement of "why athletic departments should need to make a profit".

The profit from the big sports at Texas (football, basketball and even baseball) allows universities to pay for other sports that don't make a profit snd provide much needed Title 9 money to women's athletics.  My Niece (and her team) just won the National Championship for outdoor Track and Field.  That would not have happened without the "big" sports providing revenue to the non revenue sports. Same with the Texas woman's volleyball team that won the National Championship this year.
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Most schools have successful niche teams without being able to turn a profit.  I do see your point though; it’s certainly much easier to fund a top notch woman’s track and field team if you’ve got an extra 20 million to allocate.[/quote]

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