Reply to How widespread is the boycott against Goya Foods?

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[quote=Anonymous][quote=Anonymous]
There is now a "buycot" on Goya products from coast to coast.  But the American public is doing the opposite and from coast to coast, New York to California, Goya products are flying off shelves as consumers who have not previously purchased Goya products are doing so now in support of the CEO and President Trump.[/quote]

The problem in these situations is not the short-term, but the long-term.  Frequently when consumers boycott products, you have long-time buyers who boycott and transition to other products which becomes their standard and boycotted companies lose repeat customers and purchases.  They get replaced by people who are protesting the boycott.  These are often short-term buyers who will buy once or twice (like the people who buy and donate to charities), but long-term, the replacement customers are not long-term customers.  So, while the boycotted companies get a short-term boost, that boost typically only lasts a few months and they do okay for a quarter or two and then their year over year profits dip.

This is one of the reasons why Chick-Fil-A ended up changing their donation support for two large Christian anti-LGBTQ charities.  They had an initial bump, but after 2 quarters, the boycott movement had more impact that the counter-movement.[/quote]

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