Reply to Thoughts on the new Churchill principal?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Probably checking and answering emails would be a better use of Mrs. Heckert's time than maintaining a social media account that no one reads.[/quote]

Tons of MCPS people use Twitter. If you’re not on, you might want to get on. They probably post more there than anywhere else. Where they’re not is on Facebook. Twitter is less risky. I disagree that people over 40 are not on Twitter. And there’s no way admin will start using Snapchat or Instagram alongside their students. But yes, email should take priority.[/quote]

Marketing 101 - you are supposed to adjust to your marketplace, not assume the marketplace will adjust to you.  Using an outdated form of social media especially for the high school population just shows that your message is falling on deaf ears and you are out of touch with the community.[/quote]

Or they don’t want to engage with students on social media because that’s inappropriate, so they use a form of social media that’s very easy for parents to use and that won’t land them in hot water. I think it’s smart of them. If they have Snapchat or instagram they can use it under an alias in their non professional capacity.[/quote]

Mrs. Heckert should review with her entire staff on what forms of communication is ok to use and what forms of communication is not ok to use given some of the practices of her staff.

Parents at Churchill should check their child's text messages, Facebook, emails (including the student accounts), Snapchat, Instagram, etc. because a staff member might be having private conversations that you are not aware of and would not support.  In general, just checking these things randomly is good parental practice, but even asking your child to tell you or forward you messages when another non-family adult contacts them would be an added level of protection without your child feeling her/his privacy is invaded. We caught a staff member violating these standards of conduct and this staff member is still at Churchill.[/quote]

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