Reply to Why is Northeastern (NEU) so popular with both parents and students these days?

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[quote=Anonymous]No real mystery. NEU has a strategy of playing the enrollment management game well. For example,  sending freshmen who can afford it away from Boston first semester. They don't count in Common Data Set because they're not actually martriculated in Boston. NEU doesn't set the CDS rule.

It's not cheating or overtly fraudulent, but it is a VERY rapid evolution to single digit acceptance rates and 70%+ yield rates.

NEU under Pres. Aoun took a build-the-ship-while-sailing approach to a global university. It's not trying to be MIT. Although I'm sure they love having acceptance and yield rates in the Cambridge-area range.

Bottom line-Don't hate the player, hate the game.

From NEU website

The Office of Enrollment Management is guided by three organizing principles that inform and direct our efforts on behalf of our students and communities.

The first is to nurture and sustain Northeastern University’s commitment to being an institution that serves students from every part of the world. Whether our learners live around the corner or in any corner of the globe, we seek to ensure our students feel welcomed, supported, and engaged with their chosen fields of study.

The second is to be a global leader in offering exceptional education to all students in the service of practical skills and knowledge. Whether they are focused on their first steps as an undergraduate or the next stage in the evolution of their careers, our extended community of learners will receive an education that provides them with the lifelong tools needed to better understand and address the challenges which face their communities.

The third is to be a highly efficient and ambitious customer-focused organization that strives to provide the best service for the thousands of learners who make up the Northeastern University community. Our mission is to ensure that their commitment to furthering their knowledge, skills, and understanding of the world is matched by our focus on world-class service for all who strive for a Northeastern University education.

https://enrollmentmanagement.sites.northeastern.edu/em-leadership/

Satyajit Dattagupta
Chief Enrollment Officer
Special Advisor to the President

Satya Dattagupta joined Northeastern as Chief Enrollment Officer and Senior Vice Chancellor in 2022. He also serves as Special Advisor the President and Senior Vice Chancellor. With a background in computer science and more than two decades in progressive enrollment management, he brings a focused data-driven enrollment and recruitment approach to lead the university’s growth.

Prior to joining Northeastern, Dattagupta was the Senior Vice President and Dean of Admissions for Enrollment Management and Graduate and Pre-College Strategy at Tulane University. He holds a Bachelor of Science and an MBA from Southwest Minnesota State University, where he was an international student, giving him a unique perspective on diverse global recruitment and enrollment efforts.

Dattagupta works closely with university colleagues, identifying strategies and opportunities to support the university’s long-term enrollment growth, innovation agenda, and sustainability. He oversees departments responsible for student recruitment, pricing and financial aid, admissions, and enrollment marketing and communications.[/quote]

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