Reply to Is the UVA and Charlottesville brand damaged forever?

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[quote=Anonymous][quote=Anonymous]Please read uptick in yield for class of 2022. "Katsouleas also said the overall student yield rate — or the percent of accepted applicants who decided to enroll at the University — increased from 37 percent for the Class of 2021 to 40 percent for the Class of 2022, despite a gradual decline in the yield rate for the past decade. . . He added that the decline in applicant yield rate in the past decade was the product of students applying to more colleges and universities overall and the increased usage of the online higher education application platform, the Common Application."  Then he concludes that since most schools are experiencing yield drops due to more students applying to more schools, that the uptick indeed shows that the riots had no effect whatsoever:  "“The last thing we expected on this 10-year trend was a sudden upturn this significant,” Katsouleas said. “So this is really remarkable, students want to come here, and it stands out.” 
[/quote]

Yes, it looks like they expect a one year uptick.  But overall yield is down 15.9 points from 2004 to 2017.  This is in line with what most schools are seeing (but not schools like Harvard and Stanford).  My original comment was simply to correct the statement someone made that "yield continues to rise".[/quote]

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