Reply to Lively/Baldoni Lawsuit Part 2

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Reply to "Lively/Baldoni Lawsuit Part 2"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]So what term should be used for hiring a crisis PR firm to promote negative information about a person through social media in order to vilify them? [/quote]

You don’t hire a crisis P.R. firm to attack another person, you hire them to defend yourself.  This is presumably also why Blake hired Nick Shapiro after her lawsuit backfired on the pr front.

In any case, it’s Blake and her lawyers who keep calling it a smear campaign — even The NY Times article had smear in the title.[/quote]

This is just clearly wrong, though. From evidence we’ve seen, we know that celebrities hire crisis PR firms — and, specifically, hire Melissa Nathan’s crisis PR firm TAG — to defend them but also create defamatory websites attacking their enemies. While at the e same time hiring Bryan Freedman as their lawyer.

So you’re just typing out lies here hoping people believe your version rather than the truth. Similar to Amber Heard. [/quote]

This is true -- the discover in Lively's case has revealed messages between Rebel Wilson and TAG instructing them to create a website to take down Amanda Ghost. There's no indication Rebel hired TAG to do any work on her own image, just to attack Ghost.

So you definitely don't just hire crisis PR to do rehabilitative work on your own public image. Certainly that's one thing a crisis PR team might do, but TAG and Melissa Nathan appear to have created a niche practice with these attack websites, and it seems Jed Wallace was part of the business plan because he was the one who built the websites and likely optimized them for SEO so they could have maximum negative impact (the clear intent being that these website be the first thing that comes up when you google someone's name).[/quote]

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