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Sports General Discussion
Reply to "Our garbage gym Lifetime Centreville is ripping out the indoor basketball courts and replacing it with all pickleball"
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[quote=Anonymous]Its an interesting business pivot. Their whole selling point was all the different amenities, including things to appeal to families. They have decided to completely upend their business model and solely focus on the pickleball/older adult market. Usually you don't see such a clear attempt by a company to NOT want to sell to an entire large demographic (young people, families). At least, not a gym. I am not a pickleball or basketball person but it is surprising to see a huge gym chain basically decide there is no profit in customers who are the most active groups of people![/quote]
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