Reply to Our garbage gym Lifetime Centreville is ripping out the indoor basketball courts and replacing it with all pickleball

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Reply to "Our garbage gym Lifetime Centreville is ripping out the indoor basketball courts and replacing it with all pickleball"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Its frustrating to pay such a high membership fee and the business keeps taking away things you thought were included. Whatever happened to growing your profits by providing a good value and keeping loyal customers hapoy? [/quote]

That's not how gyms work.  They want to sign up as many people as possible who pay alot and use the space the least.  The family membership add on kid who shows up for pick up every day during peak evening hours is low margin and high usage, the exact opposite of what they want.[/quote]

That might be what they want but they also have to balance that with trying to retain paying customers and attracting new customers with amenities, as well as paying lip service to customer service. Now they obviously have a number cruncher who thinks focusing solely on the pickleball market is worth the cost of remodeling as well as losing all the family/young adult members. I could see doing maybe one test Senior Citizen oriented Pickleball gym in the whole area and seeing if it is more profitable than the business model they started with ( trying to appeal to families as much as possible). Maybe they already tested it out in other markets and it was an insane money maker.[/quote]

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