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[quote=Anonymous][quote=Anonymous]"Street cred?"   "Fashion Forward?"

Does anyone else just wear UA to workout in?   I LOVE UA because they fit me well and don't cause me to chafe or get "chub rub" when I run.  I've also them to look more flattering than other brands on me.

I don't wear them to gain street cred or look fashion forward.
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Good fit and quality, with workout gear that does not chafe, can be said to be true of many brands.  Over the years I have worn workout clothes from, among others, Adidas, Athleta, Brooks, New Balance, Lululemon, Nike, and Under Armour.  Athleta and Brooks have fit me particularly well and comfortably, and have held up wash after wash.  So athletic people like you and me PP, make up the core market of any brand.

What takes an athletic brand into the big leagues though, and helps them transcend and surpass the rest of the market, are things like team or league contracts, celebrity endorsements, a cool factor, cutting edge design, and broader fashionista appeal.
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